Sanskrit
भूय एव महाबाहो शृणु मे परमं वचः । यत्तेऽहं प्रीयमाणाय वक्ष्यामि हितकाम्यया ॥ १ ॥
bhūya eva mahābāho śṛṇu me paramaṃ vacaḥ yat te'haṃ prīyamāṇāya vakṣyāmi hitakāmyayā
Translation
Again, O mighty-armed, hear thou My supreme word, that, desiring thy welfare, I will declare to thee who art beloved.
Annie Besant · The Bhagavad-Gita, translated by Annie Besant (4th ed., 1922) — Wikisource · Public Domain
Explanation
Krishna resumes the discourse with an explicit “again” (bhūya eva), signalling this is a second beginning rather than a continuation of the same argument-thread as Chapter 9. The address “mighty-armed” and the stated motive — Arjuna’s welfare, because he is beloved — sets an intimate, devotional register that carries through the whole chapter, distinct from the more argumentative tone of Chapters 2-6.